A high-quality real estate company necessitates a website that effectively conveys essential information in a stylish manner, using an appropriate tone of voice and visuals.
What Elements Contribute to an Excellent Design for a Website that Drives Traffic?
A high-quality real estate company necessitates a website that effectively conveys essential information in a stylish manner, using an appropriate tone of voice and visuals.
It helps ensure that potential customers comprehend the functional features of the product or services and experience the brand’s emotional values through their interactions on the website.
When designing a traffic-driven & high end real estate website, we’d suggest you aim to incorporate the following attributes:
Checklist
Elegant & Useful User-Experience
There’s a saying “Dress to impress”, and it is a very relevant thing whenever you’re trying to make an everlasting impression on someone. Accordingly, when creating an elegant design, try to impress your audience – a website design that showcases the value of your product without overselling, leaves a good impression of the brand.
Avoid overwhelming prospects with aggressive calls-to-action or prominent contact information. Instead, focus on telling a captivating story about your project and how it would make your prospects feel. Prioritize meeting your customers functional needs through thoughtful UX design and content development.
Imagine yourself in the shoes of your customers, anticipate their questions and desires, and provide relevant content and features. Be creative in presenting each project’s amenities, the surrounding area, and ecological aspects.
Brilliant Content Presentation
To drive more traffic to your website, the design must prioritize brilliant content presentation. This involves essential elements, such as visually captivating design, image content, information, and compelling copywriting.
The visual presentation should reflect the project’s luxury through high-quality images, elegant colors, and a modern layout. Meanwhile, the copy should be persuasive, enticing, and highlight unique selling points, evoking emotions and emphasizing the exclusive lifestyle offered.
Combining attractive visuals and enticing copy offers a wealth of well-designed information, encouraging them to return and discover new details they may have missed. The more interested they become, the more they’ll seek product details, reinforcing the sense of value.
Built-In SEO for Organic Traffic
“SEO drives 1,000%+ more traffic than organic social media.”
Implementing built-in SEO strategies is crucial for generating organic traffic to a real estate website. Statistics show that a significant portion of website traffic, as high as 53.3% according to BrightEdge, originates from organic search.
By optimizing the website’s structure, content, and meta tags with relevant keywords and user-friendly navigation, designers can enhance its visibility on search engine results pages. Effective SEO implementation boosts organic search rankings, unlocking the potentials for a real estate website.
Lead Capture
Lead capture is essential for real estate websites, as lead conversions are typically their primary objective amongst many. Through strategically placed contact forms and compelling calls-to-action, the designer can capture valuable leads, enabling effective follow-up and conversion.
Advanced Technical Implementation
The quality of the high-end technical implementation does justice to the website’s creative solution. It ensures seamless execution elevates the design, captivating and resonating with the audience effectively.
An error-filled website, no matter how elaborate the design, won’t impress if it feels static and plain. A subtle and advanced solution is necessary to deliver a timeless website.
Timeless & Relevant
Let’s discuss the idea of being “Timeless” – Take the example of “Shanta Holdings” or “Rangs Properties,” two of the prominent names in the real estate industry of Bangladesh, their website was developed in 2017 by Dcastalia Limited, that continues to be revered in the industry till date.
A timeless idea behind developing a website, ensures it remains an enduring investment without the need for frequent updates or redesigns.
Striking Showcase of Exceptional Real Estate Websites
With an exquisite portfolio spanning over a decade, Dcaslita Limited stands at the forefront of website design and development in the real estate industry.
The excellence our work and modern approaches in the website design & development services have led us to create a name and a go-to choice for industry leaders seeking impactful and result-driven online solutions.
Explore our unrivaled website designs as we present 10 exemplary projects, each redefining the digital landscape for real estate companies of Bangladesh.
Shanta Holdings
Discover the captivating world of Shanta Holdings through their timeless and relevant website. With a unique and modern approach, the website showcases their projects and creates an elegant ambiance that reflects the company’s nature.
Developed in 2017, this meticulously maintained website has seamlessly stood the test of time, operating flawlessly without any technical issues.
Its smooth functionality has successfully converted potential leads into valuable sales, cementing its reputation as a powerful tool for business growth. Their website is an exploration and experience in the epitome of design excellence.
Highlights:
- Lively & posh banner section for easy access to see the ongoing, upcoming, and completed projects.
- The Landing Page of the Website is packed with important project related information, making it easy for users to decide where to go next.
- Custom map to search for available apartments in preferred regions.
- Buyers, Landowners, and Customers can easily contact the company through their website.
- Elaborated details of each project along with the features & amenities, including a gallery section to look at the pictures of the property for a clear idea.
InnStar Limited
Entering the website of InnStar Limited captivates you in an enchanting manner. The ambiance of the greets you by a symphony of colors, elegant typography, and stunning imagery that immerses you in their luxurious projects.
The navigation is super interactive, providing a delightful journey to its visitors. They have showcased their prestigious properties in exquisite detail, as the website exudes sophistication and professionalism, leaving a lasting impression of the remarkable quality.
Highlights:
- Dynamic banner section with a slider, showing a glimpse of their project with location.
- Packed with information about the company & values to show a humble understanding of their client services.
- Custom map to browse projects from preferred location.
- A thorough overview of the project is showcased from interior, location to exclusiveness of the project and specification of it.
Rangs Properties
Rangs Properties has the uniquely generated an immersive experience for their visitors with their brilliant parallax effects, visuals and content presentation.
Each letter in “RANGS” represents a unique aspect – Renaissance, Architecture, Nurture, Geometry, and Signature – ingeniously presented, reflecting their commitment to excellence and innovation of modern architecture in Bangladesh.
The presentation of each of their prestigious real estate ventures has a visual elegance, with the mention of unique features and inspiration behind their projects “Design Philosophy”.
Highlights:
- A custom image-hover animation on the banner section.
- Parallax effect on the landing page, detailing out all the information about the company.
- A navigation bar to search for projects by filtering out the location, status, and type.
- Project details page shows all the possible features and design philosophy behind the specific project, along with a gallery section for the customers to see.
Anwar Landmark
Anwar Landmark‘s website offers an exceptional balance between visuals and personal preferences, showcasing each project with extraordinary detail. With a complete brand framework encompassing name, visual identity, and exclusive properties in prime Dhaka locations, the website presents features in a highly enticing manner, familiarizing visitors with their offerings.
The user-friendly interface includes a custom Google Map, pinpointing projects across Dhaka for easy access. Whether it’s homebuyers, landowners, or those seeking home loans, connecting with the management team is effortlessly facilitated.
Highlights:
- Clean and smooth animation with graphical elements on the landing page.
- The header menu is customized for customers to easily access the projects that are upcoming, ongoing, or completed.
- A dedicated button for landowners to easily get connected with the management team.
- The landing page precisely includes enough information for the customers to get an overview of everything they need.
- Messenger and WhatsApp popup button to get connected with the management team for any queries.
- Each project details page includes an overview of the specifications, as well as features & amenities, along with a video section and image gallery of the project.
Concord Real Estate
Concord Real Estate showcases their elite capabilities and sophisticated architecture through beautiful residential projects in Bangladesh. Their website exemplifies integrity, presenting unique features and exclusive projects while enabling potential buyers to review apartment choices based on features, overviews, and floor plans; a complete guide.
As prominent developers, their success stories include notable establishments like Hazrat Shahjalal International Airport and the National Monument at Savar, further speaking to their reputation and achievements, as it has been focused beautifully as their portfolio to the website. The website entails a subtle beautification setting them apart from the competitors.
Highlights:
- Clean modern design with smooth graphical elements.
- A list showing all the projects in categories of Ongoing, Upcoming, and Completed.
- The Landing Page includes all the necessary information to show what sets them apart as a real estate company in Bangladesh.
- The partners and clients can easily contact the team for any queries, as there are dedicated options available on their website.
- Custom map for easily detecting which projects are available at the preferred location.
Rupayan City
Rupayan City is the first city brand in Bangladesh, and their vision is to offer an enhanced lifestyle with immersive amenities. Moreover, it’s a React-based project, making it even more exclusive providing an incredible performance capabilities.
Their exclusive website takes visual appeal to new heights, captivating potential buyers with compelling taglines and engaging copywriting. With a unique and appealing design, the website showcases the luxurious experience awaiting visitors.
The inclusion of a VR view feature allows users to virtually explore the city and projects, providing an unparalleled experience from the comfort of their homes. Prepare to be amazed by the lavishness of Rupayan City’s captivating website.
Highlights:
- The banner section of the website is designed for a video to play on loop.
- Smooth and unique custom designs are used through the landing page and inside pages as well.
- A Virtual Reality (VR) section is included to explore the gated community with a more realistic approach.
- The project details page layout has seamless understanding of the overall features and amenities. and
BASTU Architects
The architectural brilliance, genuine design, and ideal building location speak volumes for themselves. BASTU Architects takes luxury and exclusivity to extraordinary levels by creating a collection of exquisite artistic illustrations highlighting the project’s finest features. Accordingly, their website offers immersive content and showcases advanced technological elements, further enhancing the overall experience.
Highlights:
- Pristine graphical elements throughout the website.
- Custom buttons and animations on unique sections.
- Parallax effect on the landing page.
- Hover effect on project’s thumb images to show the name and type of the project.
- Details page include the overview of the project and a slider section to show related projects.
Pine City Purbachal
Pine City’s website has an exemplary notion of how captivating content must be placed throughout, for the utmost visual experience. The design consists of unique animations, making their gated community more lively. Showcasing their city’s 3D renditions, as they have highlighted its exceptional features in a visually engaging manner. Meticulous attention to detail has enriched Pine City’s commitment to providing their potential buyers with a platform where they can make the decision more confidently.
Highlights:
- Custom animations and use of unique graphic elements throughout the website.
- Hover effect to show focus on the details with informative copywriting.
- Use of unique icons to focus their features and amenities of the community.
- Precise design to show all the necessary details of the community, including brochure, city plan, and details for types of lands according to their size.
- WhatsApp and Call button pop up has been incorporated into the design.
Shamsul Alamin Real Estate
Shamsul Alamin Real Estate’s website is an exploration of posh and modern architecture, in the form of online presence. The beautifying inspiration of their website’s design speaks a tale of how modern lifestyle influences a wholesome experience.
The website’s sleek interface easily showcases their collection of stunning properties through captivating images and copywriting, leaving a lasting impression on the customers. It has truly combined the effortless visual brilliance and storytelling to form an immersive experience.
Highlights:
- The website has been designed with the focus to provide the ultimate overview about the company and emphasize on the easy accessibility of the projects.
- The featured projects section is uniquely designed with a custom slider section.
- The menu bar is sticky on the right side, giving the website a minimalistic look and easy access to the projects page.
- Beautiful and minimal animations throughout the website.
- Navigation bar on the projects page to filter out projects as per customer preferences.
- The project details page is packed with information, including design philosophy, specification, gallery, as well as video section and contact form, while keeping the design to not feel too overwhelming.
JCX Developments Limited
JCX Developments Ltd. has influenced a lively outlook to their website design, just like their brilliant architectures. The first impression sets a radiating aura of premium features, supporting its unique design with engaging taglines. JCX has elevated the experience of looking for your dream home with its website, giving a notion of luxury living. Each time you visit, you’ll be filled with a shining nourishment of a desired lifestyle.
Highlights:
- The landing page has a custom banner slider animation.
- Custom slider animation for the featured projects section on the landing page.
- Project details page includes custom icons and is packed with relevant information of the project’s specification with an image gallery.
How to Make Your Design Stand Out of the Crowd?
Steer Clear of Stereotypes
Don’t succumb to clichés in your website design, especially in the real estate industry; whatever is modern and luxurious, sells the most.
While minimalist design has become popular, ensure there is substance and a compelling reason behind the form. True impact comes when your message is of utmost quality, comprehensive, and inspiring, leaving no room for mediocrity. Avoid the trap of dull and uninspiring communication.
Create on the Foundational Design Principles
Build your design on solid research, allowing each element to contribute organically to a greater message. Begin with the product’s attributes, shape a compelling story, and then craft the visual design.
Avoid the pitfall of copying elements from various sources, as it leads to an inconsistent and untrustworthy communication approach. Maintain integrity by following a cohesive and purposeful design process.
Be Original & Dare to be Different
Stand out from the noise by daring to be original! With potential clients bombarded by similar messages and designs, it’s essential to craft an emotional, relevant, and genuinely valuable message.
By offering a unique and memorable experience, you increase the likelihood of capturing attention and leaving a lasting impression amidst the crowded marketplace.
