Now more than ever before, your website is the most effective marketing instrument to reach out to your customers. Therefore, as a round the clock salesperson, your website has the ability to be both your most valuable asset and the focal point of your marketing initiatives.
However, to increase visitors to your website, an impeccable user experience is essential. 88% of users are dubious about returning to a site again following an unpleasant browsing experience, and 75% of them say that a website’s legitimacy is mostly determined by its aesthetic attractiveness.
The impact of UI/UX on enhancing user experience
You naturally anticipate developing a website for your company that is visually stunning and serves your audience effortless functionality. To achieve that, a solid and cohesive UI/UX design keynote plays an essential component to meet your visual expectation.
Therefore, User Interface (UI) and User Experience (UX) are essential elements of design which coexist to create a seamless smooth user experience. However, UX design often encompasses a wide variety of other fields.
The process begins even before the user has the website within their possession– A UX designer is responsible for all aspects of product development and integration, including design, architecture, usability, and functional components. Similarly, enhancing the user experience to a delightful, efficient, and an interactive one.
On the plus side, when the designers collaborate with the developers they unlock the keys to strategies for developing seamless User Experience. An effective user experience is one that caters to the demands of users in the context of how they engage with and utilize the website.
10 tips for ensuring seamless user experience
1. Catch the Website’s 404s before it bugs your users
When a browser requests a page that doesn’t exist, your server responds with the HTTP status code 404. A 404 error happens when a requested resource cannot be located, usually as a result of a broken link. Therefore, leaving a bad impression on your users and negatively affecting SEO.
Consequently, for those missing pages, customized 404 pages should be created. In a unique manner, it informs the users that there was a problem with their request. An effective 404 page will therefore acknowledge the problem and point users back to the relevant pages on the website.
2. Establish a visually appealing and unique design
The maxim “every dollar invested on UX brings between $2 and $100 in return” is often used when discussing the ROI of UX. This is supported by recent industry studies conducted by a number of credible research firms, which demonstrate the benefits of investing in UX.
A visually distinctive website layout is one of the most important objectives for UX designers. It is a method for maintaining a dynamic user experience and intriguing user path. Thus, it further ensures the navigation on your website or app is clearly visible.
Some tips for enhancing your website’s user experience–
a. Keeping a consistency in the website’s pages goes a long way.
b. The most significant information on the website should be prominent.
c. Call-to-action buttons must be obvious and provide a concise indication of their intent.
d. Contrast and color, eye-friendly design, and text readability are key. Therefore, it ensures color-blind users can understand your website as well. Tools like Colorsafe or Usecontrast helps you to validate the color & contrasts adequacy.
3. Making the website responsive
Maintaining an appealing design approach and implementing the practice of Responsive Design entails a successful result. As a result, if your website lacks these qualities, you should consider revamping it to enhance user experience and thus, maximize conversion rates.
Source: MJL Bangladesh Limited
For instance, MJL Bangladesh Limited recognized the need to engage with their customers on a more seamless platform to increase their conversion rates and simplify the entire ordering process through an easy to use interface, as is reflected by their newly designed and developed website.
“Almost 60% of all internet access is done through the phone.”
Responsiveness has never been this essential. Thus, Google is penalizing websites that are not mobile-friendly or responsive, which can damage your exposure in SERPs and the user experience on your website.
4. Present high-quality & original content to the website
On a website, the majority of consumers search for specific products or content. By carefully categorizing your resources, you can make it more unlikely that a person will leave your site or look for alternatives when it comes to looking up their needs.
People come across a huge number of photos that they can easily recognize. If you utilize photographs that may be easily identified as having come from another website or anywhere which has copyright issues, consumers may stop trusting you. Therefore, try to use original text content and original photos to your website. For instance, you can use Freepik, Unsplash, and many more. These platforms will allow you to choose premium and copyrighted images for your website and increase its integrity.
For instance, Ventura Properties improved their website with new features and compelling content. As a result, it improved their online appearance, which complemented their brand’s premium nature.
5. Assuring load time and pagespeed optimization:
“Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.”
Page loading speed is crucial for your website. 53% of visitors will abandon your app if it takes longer than three seconds to load. Therefore, ensuring that visitors to your website can quickly and easily achieve their main objectives without having to wait for your website to load slowly.
Source: PageSpeed Insights
Data presentation and tech support team needs to have a clear understanding of image optimization and other core features which affect your page speed. Moreover, choosing the right hosting service, such as cloud servers, can play a significant impact for your website to load faster. Accordingly, you should play smart by investing in website maintenance as well.
However, it is essential to plan to develop your website using the most updated tools. Suggested by experts– React is recommended as the optimum choice for your website development. Furthermore, websites developed using WordPress create a stunning web presence for your business as well as ensuring a fast load time.
6. Device optimization is the mantra for your website’s success:
“77% of agencies believe that a bad website User Experience is a weakness for their clients.”
The world has geared towards portability. It is essential to evaluate how your website appears on different screens and devices, as the majority of the users rely more on mobile devices than browsers on desktop.
The goal is to optimize your site such that it works properly and is still simple to use on mobile devices, tabs, and desktops, especially if you don’t want to face search engine penalties.
Take a look at these points that ensures device optimization–
a. Use Google’s Mobile-Friendly Tool to assess your website.
b. Using customized CSS to make your website responsive.
c. Focus on responsive themes and plugins.
d. Assess the Core Web Vitals of Your Website.
e. Improve the loading time of your website.
f. Consider designing your pop-ups mobile friendly.
g. Selecting a reliable hosting service.
Source: Pine City Purbachal
7. Negative spacing – plays a positive impact:
According to a recent study, white spaces can boost understanding by almost 20%. You can genuinely help readers understand what they are reading on your site by putting white space around text blocks and in between paragraphs.
You can improve your website’s user experience by utilizing white space in the following ways–
a. Increase the line spacing in the body of your content.
b. Add more white space to the left and right borders of lengthy text blocks.
c. Positioning images on top of or underneath text blocks is preferable to placing them in line with the text.
d. Arrange related elements in groups and surround them in white space.
8. Improve the User Experience by hyperlink differentiation:
“Links are one of the top two criteria considered in Google’s page ranking algorithm.”
External linking is ranked as the third most crucial element for search engine optimization, according to experts. Most often, hyperlinks are used to direct users to other web pages or websites that may contain additional information about the specific word or topic. Therefore, you have to ensure that these hyperlinks are plainly visible to the users– it enhances the interaction between the website and users.
9. Secured websites is the key to trust:
Every website development must be concerned with its security; even if a website uses outstanding security measures, its objectives may not be achieved if users are unaware of them.
An Internet security protocol called HTTPS (Hypertext Transfer Protocol Secure) is employed. While the content is in transit, HTTPS prevents interceptions and disruptions. Your website also needs an SSL Certificate in order for you to establish a secure online connection. A fundamental Secure Sockets Layer certificate must be purchased in order to install SSL, which is essential for security. Anti-malware software is used to look for and stop malicious threats.
Nevertheless, keeping your website under maintenance– is a necessity for the sake of keeping your data intact and visitors safe from unnecessary security breaches.
10. Conduct User Feedback – It’s the user’s opinion that matters!
A successful website depends on user’s feedback– paying attention to what the users have to say is necessary. However, you might lose one if you don’t pay attention to their wants or worries.
You may easily do this by including survey forms, for instance with the following questions–
a. Rate your experience?
b. Is the website easy to navigate?
c. Would you prefer some other features?
d. How can we improve your experience?
Simple questions like this allow you to get the user’s experience in a glimpse. Moreover, it enables you to get the idea on how to improve for a better user experience.
Anticipating client needs and removing obstacles are vital for business success and its website, thus, effective UX design makes this possible for both users and platforms.
It is an unavoidable fact that a product that is difficult for people to understand is likely to fail. Users have doubts about something that is monotonous and incomprehensible. In essence, collaborating with a lucid UX design service can enlighten you to achieve the ultimate experience for your consumers.
Frequently Asked Questions (FAQs)
1. What are the most important elements of a great online user experience?
Ensuring the website is faster, easy to navigate, quality content, modern and caters to the users.
2. What is the difference between UI/UX designer & web designers?
The primary difference between UI/UX design and web design is that the former focuses on the appearance of a website, while the latter concentrates on how using a website or app feels. The ultimate aim of UI/UX design is to create something that alters a user’s intended behavior and decision-making process.
3. Are there metrics which quantify website user experience?
The following are five ways to measure website user experience, such as, time spent on the website, task completion time, task success rate, conversion rate, and qualitative feedback.
4. What keeps users longer on a site?
A excellent user interface and experience may be easily designed and implemented to encourage users to stay longer on your website. Furthermore, the authenticity of the website must be established by high-quality content.