“We are all now connected by the internet, like neurons in a giant brain”. – Stephen Hawking
The 1960s was a revolutionary year for the world, marking the insurgence of communication and augmentation of integration. This was the year when the first workable prototype of the internet came into existence. Ever since it has intricately melded into our daily lives and emerged as a fundamental asset. The internet has supported the establishment of different communication channels that have had a significant influence on our approach to interaction with others. Among many, websites have appeared to be an effective one and this scenario is no different in Bangladesh.
“In the information age, build a website before you build a workplace.” – Amit Kalantri
A website is an important tool for marketing and the utilization of it has truly revolutionized the way businesses interact with customers and vice versa. It more than anything streamlines business activities that otherwise would have been difficult to conduct with change at the forefront of every marketplace.
“Change is the only constant” – Heraclitus
The business environment is accustomed to abrupt shifts in market trends which properly defines the importance of constantly sifting through traditional ways of marketing and conforming to new ones. With technological advancements and people’s growing need for comfort in recent years, it has become increasingly relevant to provide services in ways that would move in line with this shift in behavior. This is exactly where websites come to play and have great importance. It has become an integral part of every market player in every industry and has not only served purposes for retail businesses, but also for news media companies, lifestyle, magazine, personal blogging platforms, and others who do not inherently sell products or services. In the context of Bangladesh, the number of internet users has increased incredibly over the last year, and this has led enterprises to create an online presence through a website for their customers.
The total number of internet subscribers in Bangladesh exceeded 120.95 Million at the end of June, 2021. (Source: BTRC)
The number of internet users in Bangladesh has reached incredible heights with a significant impact on the economy of the country. This has led companies to become digitally present and effectively communicate with customers. According to the eCommerce Association of Bangladesh (CAB), there are around 700 eCommerce sites and this has had profound effects on website development companies in Bangladesh. With the increasing demand for eCommerce websites in the country, businesses are in search of and making great utilization of digital agencies to optimize their productivity to efficiently respond to customer needs.
However, while planning to develop a website, it must be considered that the web development process is not the work of a night. It requires adequate time, expert knowledge, and sufficient investment. Although it might seem like a waste of time and money to many, it is not merely the case. A website is an economical way to conduct marketing activities in the sense that it allows for your one-time investment to continue to produce benefits and opportunities for a long time, even when you are not physically present.
“Websites promote you 24/7: No employee will do that” – Paul Cookson
One of the most crucial benefits of a website is that it promotes your business even when you are not physically present; making it a very effective way to generate cash inflows in the absence of you or your employees. The value proposition is another facet that you create through your website that further stimulates profit and gives a positive return on your investment. Accompanying these benefits, brand presence, competitive advantage, SEO and many others are some that help to create a strong presence and augment market growth.
1. Brand Presence
A website gives dimension to the online marketing efforts of companies in terms of visibility and brand identity.
Brand presence, also known as brand awareness refers to consumer knowledge of your brand that enables you to position your business in a significant place in the market. This can be successfully achieved with the help of a website as it allows you to prove your competence and worthiness through the products and services you provide. Brand presence fosters trust, and creates association and brand equity that brings back a customer to your site over and over again to make a purchase. Moreover, it allows you to differentiate yourself from competitors, leading to an increase in market share.
2. Competitive Advantage
Showcasing your products and services online is one of the most influential ways to drive away consumers from your competitors.
The business environment has become increasingly saturated. With more and more players working to position themselves in the same market, it has come off as a necessity to develop strategies that would effectively ostracize others in the market. Therefore, through a substantial emphasis on tailored content to meet customer needs, companies can achieve market position, competitive edge, and combat market competition.
The presence of an online platform, most significantly a website, helps a company to outperform others in its respective industry. It conquers any other method of communication and creates differentiating characteristics that customers can evaluate to make their final decision of purchase. Hence, in order to successfully collaborate with target audiences and compete with rivals, it is crucial to create a website presence.
3. Customer Centricity and Credibility
A website is imperative to business activities now that customers have shifted to digital platforms. It is a powerful tool to build credibility and earn trust among customers.
Stakeholders are the most important part of a business and therefore, it is essential to be attentive of their needs and wants. As in this era of digitalization, customers are engaging in online shopping, having an online appearance of your business aids in sales growth and customer trust. It builds credibility and integrity which helps an enterprise survive in this extensively competitive environment.
4. Search Engine Optimization
“61% of marketers believe that SEO is the key to online success”. (Source: Safari Digital)
Search Engine Optimization (SEO) is a vital digital marketing tool that helps to convert prospects into customers. Through a website a business can increase search engine visibility and rank high which would bring more and more customers to it. Hence, a website can make proper use of SEO to support your business in achieving long-term objectives, pressing strong competitive force on rivals, in the process, consolidating its position in the industry.
A website is subjected to a range of benefits through SEO:
- – Lead generation
- – Increase in traffic
- – Optimized conversion rate
- – Increased credibility and dependability of customers
- – Enhanced user web experience Creation of new opportunities
There are many companies that provide SEO services in Bangladesh that can help your website attain all that has been mentioned above, consequently providing ways to better compete with market players in their respective industries. Therefore, it is logical to invest in an SEO company that would convert potential customers to permanent ones and not the other way around.
5. Market Expansion
A website effectively enhances customer engagement, making way for many opportunities that help to position a company at an authoritative and trustworthy place in the field leading to business growth.
A website is an information portal for a business that allows showcasing all products and services helping to build relationships with prospects and create a brand image. It greatly increases brand awareness, visibility, and reach. Other than these, a website helps a company in monetary terms as well. It effectively reduces the cost of running a business by delegating customer support and sales operation. This has a substantial impact on the ROI of the company, catalyzing the process of market takeover. Hence, a website presence significantly helps a company in market expansion, providing the opportunity to tap into diverse markets.
Therefore, it is crucial to invest in a website for your company to flourish and survive in this ever-changing business environment; and in order to do so, you can seek assistance from an expert in the field of website design and development. There are many web development companies in Bangladesh that can provide such services, helping your business to thrive. In addition to this, there are many other digital marketing agencies in Bangladesh that can give you a comprehensive solution to your several business needs and constraints, ensuring sustainability and growth.
However, before moving forward with your website investment, it must be taken into account the several practices that ensure the success of the digital channel. And the implementation of these elements in your website warrants the expansion and success of the company.
The key elements of a website
1. Format and structure
A framework or a structure in anything that we do plays an extremely important role in the deliverance of success. This is certainly true in the website development process as well. Creating a site map and having a solid foundation of how to branch out the web pages, subsequently planning out where to place which information and photograph allows developers to build a website for your business that triggers customer engagement and fosters growth. Hence, the formation of a skeleton for a website is the initial and the important most part of the whole development process.
2. Usability and functionality
User-friendliness of digital platforms of businesses accounts for a huge portion of their success. A poorly maintained and organized website without inconsistent navigation accompanied by inaccurate titles will dive into obscurity resulting in a high bounce rate. Therefore, it is important to build a website that makes options easily accessible to customers and at the same time is visually appealing. Mobile responsiveness is another very crucial facet that accounts for a company’s overall health and wealth.
“61% of users will never return to a website that is not mobile-friendly” (Source: IMPACT)
Over the years, technological devices have become a necessity in our lives. With the widespread usage of mobile phones, it has become relevant for businesses to optimize their digital platform with these cellular channels. It not only ensures a positive customer experience but also a high retention rate.
3. Design and layout
“57% of users would not recommend a business with a poorly designed mobile website” (Source: MOZ)
Developing a visually attractive website comprising the design, photography, videography and content significantly affects the overall outcome of retention rate. A website without informative content, relevant pictures and videos and good graphics have no value to a customer and will in no way be commensurate to positive ROI.
Photography and Videography:
“87% of consumers want more video from brands” (Source: Hubspot)
Many companies striving to prosper in their respective industry often fail to take into account the impact of relevant photographs and videos on their websites. While it might seem as a time-consuming, irrelevant aspect of the whole development process, however, it plays a vital role in customer engagement and the building of an honest online representation of your brand. Therefore, it is a key tool to captivate customers and drive conversion rates.
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Source: Content Marketing Institute)
The backbone of a website is content. It effectively communicates the message a business wants to convey to its audience. Good content is one of the most influential ways to attract and interact with customers to persuade them to purchase your products and services. It facilitates awareness, evaluation, and conversion. Other than these, well-structured, well-written, and informative content and its marketing is the ultimate solution to winning a high rank on Google. It fuels SEO and finds its way to your target customer base, optimizing your digital presence.
The face of marketing has changed over the years and for companies to survive, it has become increasingly important for them to anticipate the next market move.
A very significant factor that contributes to a website’s success, consequently stimulating sales growth is the up-to-date features, design and content. While conducting business activities, businesses must build evolving strategies that would efficiently cater to changing customers’ needs and wants. One such strategy would be to constantly adapt the website’s design and functionality to market trends. Having an outlook of how customer preferences might shift confines marketing myopia and strengthens business position in the market.
So, should you invest in a website or not?
The business environment is moving towards a ceaseless hole of innovation. Every now and then, it is subject to change, which effectively calls for approaches that would constantly alter with them. A greatly efficient form of marketing products and services that companies have adopted throughout the years is online platforms. Online platforms have had considerable influence on the customer engagement, acquisition, and retention process. Digital channels which include websites, applications, and social media have emerged as a vital tool to communicate with customers. Websites in particular have greatly provided companies to reap opportunities and compete with rivals that have had a strong positive reflection on sales numbers. Hence, in this era of digitalization, it is a necessity to invest and have a website.
As more and more enterprises are in need of and looking for a complete website design solution, the number of digital marketing agencies in Bangladesh has increased incredibly. Therefore, choosing the right website developing company has become crucial. However, Dcastalia Limited is a leading digital agency in the country that has shown competence and earned customer trust by providing an inclusive solution to different business needs. The company through more than 11 years of experience in the field has partnered with both national and international clients and successfully supported their growth in their respective industries. Over these years, many prominent Bangladeshi businesses like United Hospital, Union Group, InnStar Limited, United Group, BTI Brokerage, and many others have developed their websites from Dcastalia along with other business solutions. Therefore, if you are looking for a company to develop a website for your business, Dcastalia will provide all that you need to earn customer trust and market prominence.