SEO PROCESS
Keyword research is a critical step and also very time-consuming. In this stage, we find the keyword phrases that will be used for optimization. When conducting keyword research we try to find the balance between two major factors which are, high keyword usage by people and comparatively low utilization in search engines by competitors.
Understanding the starting position of the client site and Goal setting
After we are done establishing the targeted keyword phrases of the client's site and starting position relative to the site’s competitive set, we then try to understand the starting position of the client site is in the search engine. When we have this information, we can then see which areas require optimization and it also provides us with a baseline against which to gauge the subsequent campaign’s success. Another aspect that we focus on is the traffic of the client site. This gives us the information on how many visitors are visiting the client's site, how are the visitors finding the site, what keywords are they using, bounce rate, etc. all this information helps us in making further marketing decisions.
Implementing Content Strategy
High-quality content and link building are the two most important signals used by Google to rank your website for search. When a site loads with high-quality content, it gives the visitor a reason to stay and also gives them a reason to revisit if the contents are really engaging. Visitors arrive at your website seeking information and if your content is successful in giving them the information they need then this increases the site's statistics. So, if you are able to deliver the exact thing the visitors want you to get a lot of benefits from the search engine. It increases your site's credibility and now you will rank higher in the search results. That is why we highly focus on quality content that is informative and also appealing to the visitors.
Conducting Onsite optimization
It is a good idea to have your page title something catchier than just a flat “welcome”. Ideally, we try to use the targeted phrase for that page and then follow with the company name.
On the completion of keyword research, we try to place the words in the right place. A keyword placed in the title or heading is more effective than burying it halfway down the paragraph. Also, by using large font sizes and bold texts can highlight its importance and positively affect the page’s ranking for that phrase.
We develop a site map that includes a well-organized list of links to all the important pages of the website. We also include a text link to the site map on the home page. When the bot of the search engine visits the page, it will be easier for it to index the website. The alt tag is used to describe an image. This field can be left blank but for SEO purposes it is highly recommended to use alt tags. Meta tags are included in the top positions of the HTML and it is used to describe relevant information of the website to the search engine. This is very important as sometimes the description from your meta tag is a way in which the search engine pulls out your website on search results. There are a number of important technical issues that impact SEO efforts that need to be verified and corrected if needed. These include site speed, site security, and mobile responsiveness.
Offsite SEO and Branding
The number of social media users is very high in fact there are 3.5 billion social media users worldwide. We help clients to build up social media posts and pages in order to increase traffic to the website. In this way more and more organic traffic increases which elevate the website’s statistics.
If there are multiple quality links to your website then it increases the likelihood of both the search engine bots crawling through your website as well as visitors visiting your page for a particular service. Google views the links to your websites as votes and rewards those sites accordingly as long as those links are of high quality. We use tools like Google’s Search Console that provides information regarding the inbound links to your website.
Based on the different analytical reports, we compare your site rankings, traffic, social signals, and other key metrics to optimize and generate measurable results. We keep conducting this process on a regular interval. The specific metrics used in an SEO plan will depend on the goals of that site.
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