Asir Abrar Ragib
04 Oct 2020
Let's take a look at some basic questions-
If the answers to the above questions are yes. Then, Congratulations! You have completed the basic SEO for your website.
Yet, there are a lot of unfinished works that need to be finished. Most of them are technical. To fully understand SEO, you will need to do some courses or research on SEO. Let's not do that here. Better, you can rely on the company that is doing good on SEO. However, the purpose of this writing is not to educate you about SEO. It is about what are the benefits, what to plan, what to focus, what to avoid. Let's get into that together.
Suppose your business is selling baby dresses online, but people are asking for ladies or gents dresses. They visit your website and then click back, finding nothing they are searching for. Your website is reaching the people, your customers, but not to the potential customers. Potential customers will buy your product. There you need the SEO to get your potential customers.
Because of having so much availability of the contents online, SEO reduces the ability to manipulate the results. With SEO, it is possible to differentiate between baby dresses and male/female dresses.
Recently, people are searching for more direct answers than before. If your website has good keyword density, then it will lead the people with accurate answers to their questions.
Achieving a top spot in the search results is obviously beneficial for your business. The higher your rank, the higher you get the customers. The higher you get the customers, the higher you can sell.
Having a brand value is essential for any business, especially the one that is starting. Small investing in SEO will help to build real brand value. Link building, branding the optimized contents, using proper keywords, promoting brand images, and targeting the audience will help primarily to increase the brand value of the business. The purpose of SEO is to build a strong foundation for a website and enhance brand value with acknowledgment of trust and credibility.
Organic search is known as natural search, is the opposite of paid search. It answers the questions of people when they type on the internet. More than 40% of the online business revenue comes from organic search. So it is better to be at the top. Continuous blogging, effective marketing strategy, using relevant keywords, and qualified content will help get better ranking in the organic search.
The higher you rank on the search, the higher you get the attention. More attention will convert the questions into the lead. The main goal of conversion rate optimization is converting the highest possible visitor to fill their desired action. Purchasing a product, requesting a quote are some of the few examples of conversion. Adding popups, incorporating testimonials and client review, removing unnecessary fields from the form will aid the business in this process.
Investing is essential for any business to get success. A small investment in SEO will help you to get a beneficial outcome for your business. With proper SEO, it will make an easy way out to reach potential customers. A small investment in SEO will help increase brand awareness, quality traffic, and possible leads. According to the HubSpot study, which featured in the Search Engine Journal, 75% of people on the internet never go to the second page. So, you already realize how important it is to be on the first page and what you should do to secure this place.
Assume, You want to buy a T-shirt. In this digital world, what would you do? Rather than going to the market, you will sit in your living room and search which brand is better. You do primary research and then go to the store to buy it. Also, due to the current availability of e-commerce, you may want to buy the T-shirt online. Hopefully, you already realize not only having your business online but also securing the place on top. Here, SEO can help you to get this place.
With the increasing cases of the coronavirus, governments around the world have taken steps to limit how people interact previously. Another thing that increases with the coronavirus is internet usage. This increased usage also caused search traffic to the business.
At this moment, you can assume SEO is important because internet use is the highest than ever. However, the usage not only consists of online searches but also in online meetings, gaming, workshops, etc. Though there are many aspects, you cannot eliminate the chances of benefits of SEO in this pandemic moment.
There are a few reasons why SEO is important for your business at this moment. Firstly, the COVID-19 situation is not going away any soon. So the dependencies on the internet will continue. Having no secure answer of when the world will return to its pavilion, business needs to be digital. Secondly, evergreen content is considered as a key for business SEO. Contents on the new topic will help than trending topics in case of ranking. Thirdly, as businesses are more on the internet, the challenge is increasing being on the top of the page ranking. SEO can help to reach your target customer. Finally, the business can not grow overnight through SEO. It is a long-term process. As this pandemic situation is ongoing it is better to start your SEO.
SEO is important in any situation but in this pandemic, it is more important than ever because people are searching more than previously.
In the case of identifying the revenue for SEO is a bit tough, but not unidentifiable. With an understanding of how SEO ROI works, the connection between increased revenues and the SEO efforts can be illustrated. Companies calculate SEO’s return on investment by looking at search engine rankings, organic website traffic, and goal completions, and then using the ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment. How much revenue can be generated? It may vary. However, Ridestar, a company like uber, grows its business to 487.1 % through SEO.
It does not matter having your business online if enough lead is not generating from the website. Sometimes only being on the first page cannot assure success. To get more lead from the business, offline and online SEO is a gateway. Because of the search engine, consumers have more control than ever over the market. Converting this consumer towards the business is the goal. SEO will not sell for you. What will it do then? It will attract traffic to the website, and the rest part is dependent on the sales team.
Home Technology Inspection, a real estate home inspection company for buyers and sellers, wanted to redesign their website with an exclusive responsive design that is appealing for the customers. Additionally, to boost up their sales, they included SEO to their budget. The goal of their SEO boost program was to focus solely on increasing the Radon Mitigation and Mold Assessment portions of the business. With a good content strategy by bringing up the buried content in the front to make it accessible and modifying the navigation of the website, they achieved their goal.
Blink Health has been a longtime leader in the online pharmacy space and wanted to grab the opportunity to ensure the online prescription market. Victorious helped them to achieve their goal by doing the SEO. The result was tremendous. With 52% more keywords, organic traffic increases by 175% from 2018 to 2019. This increase in traffic has led to a 91% increase in the number of transactions for Blink Health, and a campaign ROI to date of 573%.
We were able to rank #1 for 15+ high-volume and popular keywords. Some of the examples are; "Best Hospital in Dhaka, Best Hospital in Bangladesh, Best Cancer Hospital in Dhaka, Critical Care in Dhaka, Cardiac Anesthesia Service in Dhaka” (All with 1000+ monthly search volume). We outranked established sites including Square Hospital, Labaid Hospital, Prava Health and more. We managed this through our content strategy + outreach + link building.
To ensure and secure a good ranking some technical works need to be done. Firstly, good SEO needs audit and research. Then, on page and off page SEO is needed. It should be in mind that there needs to be a content strategy, a sitemap. Using the Robot.txt file is necessary. Also, there should not be any broken links. If any links are broken it needs to be fixed. Last but not least, the website should have an SSL certificate.
There are so many people who are doing SEO. Also you can find some good learning content. However, to ensure a good rank you need quality. And a professional team can establish the quality for your website. SEO is not a one man army game. A professional team will look at the content, social media presence. They will ensure your appearance where the business needs and also makes sure to reach the target audience. Remember, a good professional team will not guarantee of being first in the google rankings nor success immediately. After looking at all the statistics of the world regarding SEO, now let's talk about the current SEO situation in Bangladesh and how Bangladesh is slowly but surely adopting the traits of the world and advancing technologically with the same concept. In order to carry out the SEO services in Bangladesh; the best web development and digital marketing agency should be contacted which is Dcastalia.