SEO, Search Engine Optimization, defines gaining the visibility of your website for related searches. The better the visibility, the better you attract prospective customers to your business.
Checklist
How to Realize if Your Site is Already SEO Optimized?
To know whether your website is SEO-friendly or not, let’s take a look at some basic questions:
- Have you researched your competitor?
- Are you doing the SEO audit regularly?
- Does your website follow 3(Image, Meta, Structure Data) optimizations?
- Are the keywords of your website related to your business?
- Do you have well-planned content according to the market?
- Are you maintaining a blog?
- Are you keeping up your social media presence?
If the answers to the above questions are Yes, then Congratulations! You have completed the basic SEO for your website.
Yet, there are a lot of unfinished works that need to be finished. Most of them are technical. To fully understand SEO, you will need to do some courses or research on SEO. Let’s not do that here. Better, you can rely on the company that is doing good on SEO. However, the purpose of this writing is not to educate you about SEO as it is the crucial time to be digital in Bangladesh. It is about what are the benefits, what to plan, what to focus on, and what to avoid. Let’s get into that together.
Is SEO Really Important for Your Business?
Suppose your business is selling baby dresses online, but people ask for ladies’ or gents’ dresses. They visit your website and then click back, finding nothing they are searching for. Your website is reaching the people, your customers, but not the potential customers. Potential customers will buy your product. There you need the SEO to get your potential customers.
The best place to hide a dead body is the second page of Google search.
Source: Pinterest
Because of having so much availability of content online, there is a high chance that your rich content gets lost on the second page. Therefore, SEO, one of the essential digital marketing tools reduces the ability to manipulate the results and rank the website on the first page to grab users’ attention.
Recently, people are searching for more direct answers than before. If your website has good keyword density, it will lead people with accurate answers to their questions.
Achieving a top spot in the search results is obviously beneficial for your business. The higher your rank, the higher you get the customers. The higher you get the customers, the higher you can sell.
How Does SEO Contribute to the Growth of Your Business?
Brand value increase:
Having a brand value is essential for any business, especially one that is starting. Small investing in SEO will help to build real brand value. Link building, branding the optimized content, using proper keywords, promoting brand images, and targeting the audience will help primarily to increase the brand value of the business. The purpose of SEO is to build a strong foundation for a website and enhance brand value with acknowledgment of trust and credibility.
More Organic Traffic:
Organic search known as natural search is the opposite of paid search. It answers the questions of people when they type on the internet. More than 40% of the online business revenue comes from organic search. So it is better to be at the top. Continuous blogging, an effective marketing strategy, using relevant keywords, and qualified content will help get a better ranking in the organic search.
Conversion Rate Optimization:
The higher you rank on the search, the higher you get the attention. More attention will convert the questions into the lead. The main goal of conversion rate optimization is converting the highest possible visitor to fill their desired action. Purchasing a product, and requesting a quote are some of the few examples of conversion. Adding popups, incorporating testimonials and client reviews, and removing unnecessary fields from the form will aid the business in this process.
Invest Effectively:
Investing is essential for any business to get success. A small investment in SEO will help you to get a beneficial outcome for your business. With proper SEO, it will make an easy way out to reach potential customers. A small investment in SEO will help increase brand awareness, quality traffic, and possible leads. According to the HubSpot study, which was featured in the Search Engine Journal, 75% of people on the internet never go to the second page. So, you already realize how important it is to be on the first page and what you should do to secure this place.
Customer Research Online first before physical store:
Assume, You want to buy a T-shirt. In this digital world, what would you do? Rather than going to the market, you will sit in your living room and search for which brand is better. You do primary research and then go to the store to buy it. Also, due to the current availability of e-commerce, you may want to buy the T-shirt online. Hopefully, you already realize not only having your business online but also securing the place on top. Here, SEO can help you to get to this place.
Good Return on Investment:
In the case of identifying the revenue for SEO is a bit tough, but not unidentifiable. With an understanding of how SEO ROI works, the connection between increased revenues and SEO efforts can be illustrated. Companies calculate SEO&rsquo’s return on investment by looking at search engine rankings, organic website traffic, and goal completions, and then using the ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment. How much revenue can be generated? It may vary. However, Ridestar, a company like uber, grows its business to 487.1 % through SEO.
Increase Sales:
It does not matter having your business online if enough lead is not generated from the website. Sometimes only being on the first page cannot assure success. To get more leads from the business, offline and online SEO is a gateway. Because of the search engine, consumers have more control than ever over the market. Converting this consumer towards the business is the goal. SEO will not sell for you. What will it do then? It will attract traffic to the website, and the rest part is dependent on the sales team.
Importance of SEO in this Pandemic Situation
With the increasing cases of the coronavirus, governments around the world have taken steps to limit how people interact previously. Another thing that increases with the coronavirus is internet usage. This increased usage also caused search traffic to the business.
At this moment, you can assume SEO is important because internet use is the highest of ever. However, the usage not only consists of online searches but also in online meetings, gaming, workshops, etc. Though there are many aspects, you cannot eliminate the chances of benefits of SEO in this pandemic moment.
There are a few reasons why SEO is important for your business at this moment. Firstly, the COVID-19 situation is not going away any soon. So the dependencies on the internet will continue. Having no secure answer of when the world will return to its pavilion, business needs to be digital. Secondly, evergreen content is considered as a key for business SEO. Contents on the new topic will help than trending topics in case of ranking. Thirdly, as businesses are more on the internet, the challenge is increasing being on the top of the page ranking. SEO can help to reach your target customer. Finally, the business can not grow overnight through SEO. It is a long-term process. As this pandemic situation is ongoing it is better to start your SEO.
SEO is important in any situation but in this pandemic, it is more important than ever because people are searching more than previously.
What should be done?
Few technical things need to be covered
To ensure and secure a good ranking some technical works need to be done. Firstly, good SEO needs audit and research. Then, on-page and off-page SEO is needed. It should be in mind that there needs to be a content strategy, a sitemap. Using the Robot.txt file is necessary. Also, there should not be any broken links. If any links are broken it needs to be fixed. Last but not least, the website should have an SSL certificate.
A professional team can do the job
There are so many people who are doing SEO. Also, you can find some good learning content. However, to ensure a good rank you need quality. And a professional team can establish the quality of your website. SEO is not a one-man army game. A professional team will look at the content, and social media presence. They will ensure your appearance where the business needs and also makes sure to reach the target audience. Remember, a good professional team will not guarantee to be first in the Google rankings nor success immediately. After looking at all the statistics of the world regarding SEO, now let’s talk about the current SEO situation in Bangladesh and how Bangladesh is slowly but surely adopting the traits of the world and advancing technologically with the same concept. In order to carry out the SEO services in Bangladesh; the best web development and digital marketing agency should be contacted which is Dcastalia. For your reference, Dcastalia has provided SEO services to leading businesses in Bangladesh like United Hospital, Shanta Holdings, InnStar Limited, and many more. To have a visual tour and observe the excellent projects done by Dcastalia, you can visit the listed case studies.
Let’s Look at a Few Examples
Home Technology Inspection, a real estate home inspection company for buyers and sellers, wanted to redesign its website with an exclusive responsive design that is appealing to customers. Additionally, to boost their sales, they included SEO in their budget. The goal of their SEO boost program was to focus solely on increasing the Radon Mitigation and Mold Assessment portions of the business. With a good content strategy by bringing up the buried content in the front to make it accessible and modifying the navigation of the website, they achieved their goal.
Blink Health has been a longtime leader in the online pharmacy space and wanted to grab the opportunity to ensure the online prescription market. Victorious helped them to achieve their goal by doing SEO. The result was tremendous. With 52% more keywords, organic traffic increased by 175% from 2018 to 2019. This increase in traffic has led to a 91% increase in the number of transactions for Blink Health and a campaign ROI to date of 573%.
