PROJECT OBJECTIVE

A dynamic online presence highlighting Elite Paint’s brand identity and enhancing user experience.

Elite Paint specializes in multi-mode paint production, creating bespoke in the paint manufacturing world. The company has been prioritizing customer satisfaction since its inception, which eventually helped them to secure the top position in the industry.  ...

The main focus of Elite Paint was on enhancing its digital presence. Therefore, they wanted to increase the traffic on the website and reduce the bounce-back rate. Besides, they wanted a secure platform where they can highlight their diverse product categories. Therefore, they wanted to work with a team that could help them build an idyllic website. Team Dcastalia conducted the project strategically to create a smooth user journey and customer acquisition through a robust, responsive, mobile-friendly, SEO optimized, highly interactive, as well as an informative website.

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CORE FEATURES

  • Exclusive and robust product list including the numerous collections of paint
  • User-friendly navigation to explore each category of product
  • Paint calculator to help the customer make an informed decision
  • Navigable search for the dealer location features

CHALLENGES

01

Navigable search for the dealer location features

02

Making all the highly detailed elements responsive

03

Designing a separate landing page for each category of product

OUR APPROACH

Creating an appropriate User Interface Design through a series of deliberate workshops

Meetings for strategic and requirements analysis for the website and its components

Design wireframing and prototyping the site map layouts for each interaction and options

KEY RESULTS

01

A highly interactive and informative website redesign

02

Optimized loading speed of the dynamic website

03

Individual landing page for distinct products

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