A trustworthy content marketing agency in Bangladesh, helping you to create brand awareness and increase growth

DEVELOPMENT PROCESS

Stage 1. Project planning and setting compatible content marketing program

We start our process by specifying details of creating, publishing, distributing, and measuring the content marketing program. Mapping content to the buyer journey or, more importantly, understanding how the buyer journey drives content is critical.

Stage 2. Collaborating with clients

Understanding what our clients want is very important to establishing success of content marketing. We sit with our clients to know their expectations and ideas to be incorporated into our marketing plan.

Stage 3. Brainstorming ideas and content creation

This is the part of the framework where we take ideas, themes, and topics and transform them into the content. Identifying specific topics and merging them with our clients requirements is essential at this stage.

Stage 4. Preparation of list of contents and publication

In this phase, we transform the aforementioned raw contents into assets or set of assets and prepare them for publication. We prepare a list of final content assets that will be supported as part of the content marketing program that is critical to this framework element.

Stage 5. Distribution and application of various tactics related to the distribution

After the publication of the contents, it is a good idea to apply multiple distribution tactics, a variety of which include, search engine optimization, paid search, social sharing, word of mouth, advertising, and email marketing.

Stage 6. Analyzing and reporting of the content marketing program

At this stage, we analyze and track the progress of the marketing program. This helps to figure out any underperforming content and consequently editing it to enhance its performance.