{"id":204,"date":"2020-12-26T13:21:01","date_gmt":"2020-12-26T07:21:01","guid":{"rendered":"https:\/\/bestinbd.com\/projects\/web\/dcblog\/?p=204"},"modified":"2024-03-28T12:05:49","modified_gmt":"2024-03-28T06:05:49","slug":"important-of-a-website-for-your-business-in-bangladesh","status":"publish","type":"post","link":"https:\/\/dcastalia.com\/blog\/important-of-a-website-for-your-business-in-bangladesh\/","title":{"rendered":"Importance of Website: 5 Reasons Why Your Business Needs One"},"content":{"rendered":"\t\t
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\u201cWe are all now connected by the internet, like neurons in a giant brain\u201d \u2013 Stephen Hawking<\/strong><\/p><\/blockquote>

The 1960s was a revolutionary year for the world, marking the insurgence of communication and augmentation of integration. This was the year when the first workable prototype of the internet came into existence. Ever since it has intricately melded into our daily lives and emerged as a fundamental asset. The internet has supported the establishment of different communication channels that have had a significant influence on our approach to interaction with others. Among many, websites have appeared to be an effective one and this scenario is no different in Bangladesh.<\/p>

\u201cIn the information age, build a website before you build a workplace\u201d \u2013 Amit Kalantri<\/strong><\/p><\/blockquote>

A website is an important tool for marketing and the utilization of it has truly revolutionized the way businesses interact with customers and vice versa. It more than anything streamlines business activities that otherwise would have been difficult to conduct with change at the forefront of every marketplace.<\/p>

\u201cChange is the only constant\u201d \u2013 Heraclitus<\/strong><\/p><\/blockquote>

The business environment is accustomed to abrupt shifts in market trends which properly defines the importance of constantly sifting through traditional ways of marketing and conforming to new ones. With technological advancements and people\u2019s growing need for comfort in recent years, it has become increasingly relevant to provide services in ways that would move in line with this shift in behavior. This is exactly where websites come to play and have great importance. It has become an integral part of every market player in every industry and has not only served purposes for retail businesses, but also for news media companies, lifestyle, magazine, personal blogging platforms, and others who do not inherently sell products or services. In the context of Bangladesh, the number of internet users has\u00a0increased incredibly over the last year, and this has led enterprises to create an online presence through a website for their customers.<\/p>

The total number of internet subscribers in Bangladesh exceeded 120.95 Million at the end of June, 2021<\/strong>\u00a0(Source:\u00a0BTRC)<\/strong><\/p><\/blockquote>

The number of internet users in Bangladesh has reached incredible heights with a significant impact on the economy of the country. This has led companies to become digitally present and effectively communicate with customers. According to the eCommerce Association of Bangladesh (CAB), there are around 700 eCommerce sites and this has had profound effects on website development companies in Bangladesh. With the increasing demand for eCommerce websites in the country, businesses are in search of and making great utilization of digital agencies to optimize their productivity to efficiently respond to customer needs.<\/p>

However, while planning to develop a website, it must be considered that the web development process is not the work of a night. It requires adequate time, expert knowledge, and sufficient investment. Although it might seem like a waste of time and money to many, it is not merely the case. A website is an economical way to conduct marketing activities in the sense that it allows for your one-time investment to continue to produce benefits and opportunities for a long time, even when you are not physically present.<\/p>

\u201cWebsites promote you 24\/7: No employee will do that\u201d \u2013 Paul Cookson<\/strong><\/p><\/blockquote>

One of the most crucial benefits of a website is that it promotes your business even when you are not physically present; making it a very effective way to generate cash inflows in the absence of you or your employees. The value proposition is another facet that you create through your website that further stimulates profit and gives a positive return on your investment. Accompanying these benefits, brand presence, competitive advantage, SEO and many others are some that help to create a strong presence and augment market growth.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Brand Presence<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A website gives dimension to the online marketing efforts of companies in terms of visibility and brand identity.<\/em><\/p>

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Brand presence, also known as brand awareness refers to consumer knowledge of your brand that enables you to position your business in a significant place in the market. This can be successfully achieved with the help of a website as it allows you to prove your competence and worthiness through the products and services you provide. Brand presence fosters trust, and creates association and brand equity that brings back a customer to your site over and over again to make a purchase. Moreover, it allows you to differentiate yourself from competitors, leading to an increase in market share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Competitive Advantage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Showcasing your products and services online is one of the most influential ways to drive away consumers from your competitors.<\/span><\/em><\/p>

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The business environment has become increasingly saturated. With more and more players working to position themselves in the same market, it has come off as a necessity to develop strategies that would effectively ostracize others in the market. Therefore, through a substantial emphasis on tailored content to meet customer needs, companies can achieve market position, competitive edge, and combat market competition.<\/p>

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The presence of an online platform, most significantly a website, helps a company to outperform others in its respective industry. It conquers any other method of communication and creates differentiating characteristics that customers can evaluate to make their final decision of purchase. Hence, in order to successfully collaborate with target audiences and compete with rivals,\u00a0it is crucial to create a website presence<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Customer Centricity and Credibility<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A website is imperative to business activities now that customers have shifted to digital platforms. It is a powerful tool to build credibility and earn trust among customers.<\/em><\/p>

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Stakeholders are the most important part of a business and therefore, it is essential to be attentive of their needs and wants. As in this era of digitalization, customers are engaging in online shopping, having an online appearance of your business aids in sales growth and customer trust. It builds credibility and integrity which helps an enterprise survive in this extensively competitive environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Search Engine Optimization<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201c61% of marketers believe that SEO is the key to online success\u201d. (Source:\u00a0Safari Digital<\/a>)<\/strong><\/p><\/blockquote>

Search Engine Optimization (SEO) is a vital digital marketing tool<\/a> that helps to convert prospects into customers. Through a website a business can increase search engine visibility and rank high which would bring more and more customers to it. Hence, a website can make proper use of SEO to support your business in achieving long-term objectives, pressing strong competitive force on rivals, in the process, consolidating its position in the industry.<\/p>

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A website is subjected to a range of benefits through SEO:<\/p>

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