28 Jul 2021
Digital marketing, also termed online marketing, is the process of reaching consumers to sell products and services through marketing campaigns using the internet, mobile devices, or search engines. These marketing campaigns appear in numerous forms via online video, display ads, social media posts, and many more.
Digital marketing in Bangladesh has become an essential constituent for businesses that want to enhance income and conversion rates using efficient strategies and boost business growth locally and internationally. Therefore, this new marketing trend has given birth to digital agencies in Bangladesh that are helping companies from small businesses to renowned brands interact with their customers through various channels and strengthen their relationships.
It does not matter whether you produce ample and firm content about your high-quality products and services until or unless your potential consumers know about them. Hence, robust marketing is as substantial as deep content. Besides, this interaction between you and your customer can happen in various forms, both online and offline. However, more people are nowadays moving online for having upgraded information and hence, making decisions.
There were 47.61 million internet users in Bangladesh in January 2021, and internet penetration in Bangladesh stood at 28.8% in January 2021.
As the number of internet users is rising dramatically, the demand for online platforms is growing, and therefore, communication with businesses is increasing. Also, in today’s advanced and rapidly shifting environment where everything has become online, digital marketing is no longer an option; it has become a necessity.
The number of social media users in Bangladesh increased by 9.0 million (+25%) between 2020 and 2021.
The rising number of social media platforms like Facebook, Twitter, YouTube, etc., and their rising user base have allowed business operators to promote their activities to consumers online. Nevertheless, the importance of converting brands from traditional marketing to digital platforms with the help of digital agencies in Bangladeshis is inevitable.
"Business has only two functions - marketing and innovation." – Milan Kundera
When businesses constantly face parallel competition, the combination of innovation and marketing plays a vital role in helping the companies stand out in a crowd. Brands at first can differentiate themselves and attain successful outcomes through creativity and then convey their inventions to customers for their own identity through a strong marketing channel. Here, marketing channels can be both traditional and digital; however, business operators must know which way can bring them the optimum benefits.
Here, a list is given to show how digital marketing brings more value to businesses than traditional marketing.
|Benefits||Traditional Marketing||Digital Marketing|
|Return on Investment (ROI)||Cannot be measured easily||Can be measured easily|
|Result||Slow result||Quick and Real-time result|
|Tweaking||Not possible once the ad is placed||Can be performed anytime, even after the ad is placed|
|Interruption||Consumers cannot skip the ads, as they are bound to see them||Allows the consumers to avoid or ignore the ads which do not interest them|
|Communication||One-way communication||Two-way communication|
|Effectiveness and Expensiveness||Less effective, more expensive||
Source: KEY DIFFERENCES
There are way more reasons to invest in digital marketing in Bangladesh than TV advertisements, radio, billboard ads, broadcast, sponsorship, and print ads.
Traditional marketing generates 50% fewer interactions with customers than digital marketing.
As communication is one of the primary critical factors to business success, digital marketing is vital to generate higher networking with customers. Besides, practical and constant interactions with clients assure temporary conversion rates and profits and ensure a strong customer retention rate in the long run. Instead, an excellent digital marketing agency in Bangladesh can help you to choose efficient marketing services that align with your unique business needs and, therefore, flourish your business.
Digital marketing ensures two-way interaction between an organization and its current and prospective consumers through electronic devices. It is a systemic approach to using the internet and digital media. Besides, digital agencies in Bangladesh provide significant support to businesses with numerous categories of online marketing, including SEO, Content Marketing, SMM, PPC, Conversion Optimization, Digital Campaigns, and many more.
There are diverse ways to market and promote your business, including SEO, SMM, PPC, and many more. However, you need to identify which one will bring more positive and fruitful consequences for your business in the fullness of time.
On that account, at first, you need to recognize the digital marketing channels and tools, including their pros and cons. Below is a list of numerous digital marketing services in Bangladesh that most companies use.
Search Engine Optimization (SEO)
SEO helps to withhold the most significant traffic to a website and rank it higher on a search engine in an organic way. Besides, SEO is essential to boost the visibility and reliability of the content.
93% of all online interactions start with a search engine, and 75% of people never scroll past the first page of search engines
If you run a website to conduct business activities, it is high time to invest in SEO as a significant number of people prefer searching for required information on Google, Bing, and other search engines. Besides, approximately three-quarters of them never scroll to the second or later pages.
Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads.
Source: NEAL SCHAFFER
If you want to generate more business sales with solid content as well as be eager to establish trust and credibility with customers through informative and genuine content, it is the right time to invest in content marketing. Content marketing also brings more leads than traditional methods. Again, it is said that content plays the role of the king for every business and engages customers thoroughly. It is also compared with the ingredients of cooking or characters of movies because good content holds the ability to deliver a company’s mission, vision, and goals in front of its customers. To develop, publish, and promote content for the targeted group as well as to create brand awareness, increase traffic, and generate leads, the importance of content marketing in this digital world is indispensable.
Social Media Marketing (SMM)
SMM is significant to promote brands over social media platforms like Facebook, Twitter, Instagram, Linked In, Snapchat to establish brand recognition, attract customers, and generate sales.
There were 45.00 million social media users in Bangladesh in January 2021
Bangladesh has seen a drastic increase in the number of social media platforms as well as users. People consider these platforms for entertainment purposes and prefer using these media to buy and purchase different items. Therefore for Bangladeshi brands, it is an outstanding opportunity to utilize these platforms for their business marketing. Concisely, social media marketing is helpful for every kind of business.
52 percent of social media marketers believe social media positively influences their company’s revenue and sales.
Source: SCHOLAR WORK
More than half of the marketers believe that social media promotes their advertisements and boosts their services by aiming at customer groups without any difficulty, which helps them raise sales and revenues.
Pay-per-click advertising (PPC)
PPC is a digital marketing model where search engines permit you to display your commercial on top of the search results page as a sponsored link that draws traffic to the website.
50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link.
Source: PPC PROTECT
It is proven that PPC visitors are much more likely to convert into actual buyers, and thus, if you want to increase site visitors as well as genuine buyers, you can place ads online.As PPC targets the right customer at the right time, 75% of individuals admit PPC certainly helps them find their required queries easily, making their purchase experience smooth.
Conversion Optimization is the procedure of enhancing the productiveness of your website by turning potential visitors who regularly communicate with the website into existing customers through a few techniques. Even a slight increase in conversion rate can give a massive boost to your sales and revenues.
According to a report by Econsultancy, 50% of marketers state that conversion optimization plays a pivotal role in their digital marketing and eventually increases sales. This is why every business must pay attention to optimize conversion rates with the help of digital agencies in Bangladesh.
Once you obtain an overall idea of different digital marketing channels and tools, the next question arises: Which one is right for your business? To answer that, you ought to know your company’s goal at first and then, depending on the vision, you must choose the required services among all.
A mobilized digital strategy is vital in this digital era to expand your business, reach newer clients, and assist superior customer service by collecting and analyzing a considerable amount of data from different digital sources. There is no particular or universal rule about which service you should execute in your business plan. However, it ultimately depends on multiple factors, including the type and size of the business and the investment. Also, it mostly counts on the targeted audiences. For example, if your customers spend more time on social media, you should go for SMM. Again, when your focused groups are international clients, you need a robust website containing detailed information about your business. At that time, you must hire an SEO service to rank your website higher.
Depending on your business life cycle, we are suggesting which digital marketing service you should go for.
Phase One: Launch
If you are launching new products or services, your sales are naturally low because of brand recognition. This is why during the launch phase, businesses focus on targeted audiences by advertising their value proposition. Therefore, you must implement PPC and social media advertisements instead of investing in SEO to create brand awareness more quickly while launching new services in the market.
Phase Two: Growth
During the growth phase, businesses usually make rapid sales and maintain a good reputation in the market. Therefore, many customers search for established brands in the growth phase on the search engines and expect to find them easily. In this step, businesses should focus on the right SEO services because if their potential customers do not find them on the first page of SERP, they might choose another competitor’s brand. Also, PPC and SSM play a vital role in attracting consumers who probably heard about the growing brand from others but never got the chance to search for it.
Phase Three: Shake-out
During this phase, businesses manage to withhold some loyal and returning customers but fail to attract new consumers because of the competitors’ pressure. Therefore, content marketing is extremely crucial in this step because if you cannot draw, engage, and retain your audiences with relevant and informative articles, videos, podcasts, and other content,
Your conversion rate will surely drop. Besides, PPC and SMM are also substantial to keep your business top of customers’ minds when to purchase anything.
Phase Four: Maturity
During this phase, sales begin to decrease slowly. However, if you are at this stage and want to reposition and reinvent your business by investing in digital marketing, you can easily do it with proper conversion rate optimization. This process will involve signing up for a newsletter, sharing a blog post on social media, filling out a form, buying a product, or clicking a specific button. Again, email marketing can play an essential role in drawing customers’ attention.
Phase Five: Decline
If you properly invest in the right digital marketing service during the maturity level of your business, you can easily avoid entering into the decline phase. However, if you are too late to make a decision and face your business decline, a combination of creative content, SEO, PPC, and SSM might help you gain your business’s regrowth. Moreover, to show the right track, an experienced digital agency can help you create a visually refined, unique, and tailored digital experience with customized digital marketing services according to your business needs.
When you understand the functions of various marketing channels that are required for your business, the next question comes up: how to implement them in business structure?
To know the solution, you must be familiar with the heterogeneous online marketing packages offered by digital agencies in Bangladesh.
When you hire an online marketing company, you can start your advertising campaigns immediately instead of conducting research on new marketing tactics on your own to avoid a lengthy process. You can avoid navigating the learning curve, setting up a team, providing training sessions regularly, and incur substantial costs. In other words, by hiring a digital marketing agency in Bangladesh, you can save both time and money at a time.
Secondly, a skilled and professional digital agency can assist you with customized marketing packages from their comprehensive services. A personalized service package can also help you to save money at length. Again, you can shift from one service to another at any time to cope up with the ever-shifting market demand. Therefore, it is unavoidable that a digital marketing agency is vital for your business in Bangladesh.
Among 800 ICT companies registered in the Bangladesh Association of Software and Information Services (BASIS), it is slightly difficult to choose a digital marketing agency in Bangladesh that will provide you the right services for your business. However, you can visit the company websites to observe and verify their experience, reviews, and popularity regarding digital marketing services.
Bangladesh National ICT Policy 2009 launched a vision to be a digital nation by 2021, and consequently, this country has witnessed tremendous success in the overall ICT area, including the internet marketing sector, in the past few years. People from all walks of life have gained access and started spending a considerable portion of their time on digital platforms like Facebook, Twitter, YouTube, and other applications. Digital marketing is no longer an option for business operators; hence it has become mandatory to invest in (SEO), Content Marketing, (SMM), (PPC), Conversion Optimization, and Digital Campaigns for business success. However, there is no particular rule about which digital marketing service you should hire; instead, a combination of all sometimes brings the best outcome.
Also, it is already stated that how difficult it is to find an experienced, results-driven, and innovative digital marketing agency in Bangladesh. Agencies need to deliver the right online marketing services that align with your unique business needs and, therefore, flourish your business. For your reference, Dcastalia, a prominent digital agency, has more than one decade of experience working with eminent brands like United Hospital, Rangs Properties, Shanta Holdings, InnStar Limited, and many more who have taken digital marketing service along with other digital solutions. Thus, to identify your target audiences and provide messages to them through the right platforms, you can check out our digital marketing services along with other packages at Dcastalia.
Why do I need digital marketing for my business?
Digital marketing helps you establish your brand identity against your competitors by promoting your products or services.
How much should I spend on my business’s digital marketing department?
Generally, it is recommended to spend around 10-20% of overall revenue; however, there is no exact answer. Mainly, it depends on the ROI from your marketing investment. It is always better to spend something rather than nothing at all.
How much does digital marketing cost?
The cost of digital marketing services varies on who is offering it and what is included in packages.
Which digital marketing service is the best for my business?
When online marketing is essential for every business, each company requires different marketing strategies based on various factors. To determine the right platform for your business, you must focus on your business goals and audiences or seek help from a digital marketing agency that will find the best solution on your behalf.