Website Development Life-cycle for Clients and Developers

Post By

Asir Abrar Ragib

Category

Development

Date

20 Oct 2020

The most profitable way to reach your customers is through a website because of its ability to reach far more extensively than any other form of advertising.

SEO, Search Engine Optimization, defines gaining the visibility of your website for related searches. The better the visibility, the better you attract prospective customers to your business.

 

Previously, we have suggested you to follow the website development process. From this very moment, you need to work on SEO and digital marketing for better results. 

 

Is your site already SEO optimized?

 

Let's take a look at some basic questions-

  1. Have you researched your competitor?
  2. Are you doing the SEO audit regularly?
  3. Does your website follow 3(Image, Meta, Structure Data) optimizations?
  4. Are the keywords of your website related to your business?
  5. Do you have well-planned content according to the market?
  6. Are you maintaining a blog?
  7. Are you keeping up your social media presence?


How to know if it is or not?

 

If the answers to the above questions are yes. Then, Congratulations! You have completed the basic SEO for your website. 
 

Yet, there are a lot of unfinished works that need to be finished. Most of them are technical. To fully understand SEO, you will need to do some courses or research on SEO. Let's not do that here. Better, you can rely on the company that is doing good on SEO. However, the purpose of this writing is not to educate you about SEO. It is about what are the benefits, what to plan, what to focus on, what to avoid. Let's get into that together.

 

Is SEO service really important for your business in Bangladesh?

 

Research shows that 78% of buyers buy products or services locally after searching on Google. Suppose your business is selling baby dresses online, but people are asking for ladies or gents dresses. They visit your website and then click back, finding nothing they are searching for. Your website is reaching the people, your customers, but not to the potential customers. Potential customers will buy your product. There you need SEO services to get your potential customers.

 

The best place to hide a dead body is the second page of Google search.

 

Because of having so much availability of content online, SEO reduces the ability to manipulate the results. With  SEO optimization, it is possible to differentiate between baby dresses and male/female dresses.

 

Recently, people are searching for more direct answers than before. If your website has good keyword density, then it will lead the people with accurate answers to their questions.

 

People Trust Machines More Than Humans

 

Achieving a top spot in the search results is obviously beneficial for your business. The higher your rank, the higher you get the customers. The higher you get the customers, the higher you can sell.

 

How does SEO contribute to the growth of your business?

 

Brand value increase

 

Having a brand value is essential for any business, especially the one that is starting. Small investing in SEO will help to build real brand value. Link building, branding the optimized contents, using proper keywords, promoting brand images, and targeting the audience will help primarily to increase the brand value of the business. The purpose of SEO is to build a strong foundation for a website and enhance brand value with acknowledgment of trust and credibility.

 

More Organic Traffic:

 

Organic search is known as natural search, is the opposite of paid search. It answers the questions of people when they type on the internet. More than 40% of the online business revenue comes from organic search. So it is better to be at the top. Continuous blogging, effective marketing strategy, using relevant keywords, and qualified content will help get a better ranking in the organic search.

 

Conversion Rate Optimization:

 

The higher you rank on the search, the higher you get the attention. More attention will convert the questions into the lead. The main goal of conversion rate optimization is converting the highest possible visitor to fill their desired action. Purchasing a product, requesting a quote are some of the few examples of conversion. Adding popups, incorporating testimonials and client reviews,  removing unnecessary fields from the form will aid the business in this process.

 

Invest Effectively: 

 

Investing is essential for any business to get success. A small investment in SEO will help you to get a beneficial outcome for your business. With proper SEO, it will make an easy way out to reach potential customers. A small investment in SEO will help increase brand awareness, quality traffic, and possible leads. According to the HubSpot study, which featured in the Search Engine Journal, 75% of people on the internet never go to the second page. So, you already realize how important it is to be on the first page and what you should do to secure this place.

 

Customer Research Online first before physical store:

 

Assume, You want to buy a T-shirt. In this digital world, what would you do? Rather than going to the market, you will sit in your living room and search which brand is better. You do primary research and then go to the store to buy it. Also, due to the current availability of e-commerce, you may want to buy the T-shirt online. Hopefully, you already realize not only having your business online but also securing the place on top. Here, SEO can help you to get this place.

 

Importance of SEO service in Bangladesh in this pandemic situation

 

With the increasing cases of the coronavirus, like Bangladesh governments around the world have taken steps to limit how people interact previously. Another thing that increases with the coronavirus is internet usage. This increased usage also caused search traffic to the business.

 

At this moment, you can assume for your website SEO service in Bangladesh is important because internet use is the highest than ever. However, the usage not only consists of online searches but also in online meetings, gaming, workshops, etc. Though there are many aspects, you cannot eliminate the chances of benefits of SEO in this pandemic moment.

 

There are a few reasons why SEO is important for your business at this moment. Firstly, the COVID-19 situation is not going away any soon. So the dependencies on the internet will continue. Having no secure answer of when the world will return to its pavilion, business needs to be digital. Secondly, evergreen content is considered as a key for business SEO. Contents on the new topic will help than trending topics in case of ranking. Thirdly, as businesses are more on the internet, the challenge is increasing being on the top of the page ranking. SEO can help to reach your target customer. Finally, the business can not grow overnight through SEO. It is a long-term process. As this pandemic situation is ongoing it is better to start your SEO.

 

SEO is important in any situation but in this pandemic, it is more important than ever because people are searching more than previously.

 

What is the Result?

 

Good Return On Investment

In the case of identifying the revenue for SEO is a bit tough, but not unidentifiable. With an understanding of how SEO ROI works, the connection between increased revenues and the SEO efforts can be illustrated. Companies calculate SEO’s return on investment by looking at search engine rankings, organic website traffic, and goal completions, and then using the ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment. How much revenue can be generated? It may vary. However, Ridestar, a company like uber, grows its business to 487.1 % through SEO.

 

Increase in Sales

 

It does not matter having your business online if enough lead is not generating from the website. Sometimes only being on the first page cannot assure success. To get more leads from the business, offline and online SEO is a gateway. Because of the search engine, consumers have more control than ever over the market. Converting this consumer towards the business is the goal. SEO will not sell for you. What will it do then? It will attract traffic to the website, and the rest part is dependent on the sales team.

 

Let's Look At 

 

Home Technology Inspection, a real estate home inspection company for buyers and sellers, wanted to redesign their website with an exclusive responsive design that is appealing to the customers. Additionally, to boost up their sales, they included SEO in their budget. The goal of their SEO boost program was to focus solely on increasing the Radon Mitigation and Mold Assessment portions of the business. With a good content strategy by bringing up the buried content in the front to make it accessible and modifying the navigation of the website, they achieved their goal. The Radon Mitigation (main page) has increased traffic by 25%. The Radon FAQ page has increased traffic by 337%. Facebook traffic increased by 2,860%.

 

 

Blink Health has been a longtime leader in the online pharmacy space and wanted to grab the opportunity to ensure the online prescription market. Victorious helped them to achieve their goal by doing the SEO. The result was tremendous. With 52% more keywords, organic traffic increases by 175% from 2018 to 2019. This increase in traffic has led to a 91% increase in the number of transactions for Blink Health, and a campaign ROI to date of 573%. 


We were able to rank #1 for 15+ high-volume and popular keywords. Some of the examples are; "Best Hospital in Dhaka, Best Hospital in Bangladesh, Best Cancer Hospital in Dhaka, Critical Care in Dhaka, Cardiac Anesthesia Service in Dhaka” (All with 1000+ monthly search volume). We outranked established sites including Square Hospital, Labaid Hospital, Prava Health and more. We managed this through our content strategy + outreach + link building.

 

What should be done?

 

Few technical things need to be covered

 

To ensure and secure a good ranking some technical works need to be done. Firstly, good SEO strategy needs audit and research. Then, on-page and off-page SEO is needed. It should be in mind that there needs to be a content strategy, a sitemap. Using the Robot.txt file is necessary. Also, there should not be any broken links. If any links are broken it needs to be fixed. Last but not least, the website should have an SSL certificate.

 

A professional Team Can Do the Job

 

There are so many people who are doing SEO for their own and providing SEO Service in Bangladesh. Also you can find some good learning content. However, to ensure a good rank you need quality. And a professional team can establish the quality for your website. SEO is not a one man army game. A professional team or an SEO Specialist will look at the content, social media presence. They will ensure your appearance where the business needs and also makes sure to reach the target audience. Remember, a good professional team will not guarantee of being first in the google rankings nor success immediately.

 

 

“SEO is like a resume, you polish it so you have your best foot forward. ” - Matt Cutts

 

What is this cycle?

  • Concept & Analysis
  • Planning & Wireframe with Timeline
  • UX/UI Design
  • Development
  • Fine Tuning & Testing
  • Maintenance & Security

1. Concept & Analysis

The first thing is to understand the concept of the business, identify the website and business goals, spot the target audience.

As each business idea differs from one another it is the foremost thing to understand what that business wants to offer and the goal. If the client has a technical background it would be easier to understand the project. However, if not then a little more questions and clarification can serve the purpose of better understanding between both parties.

Another inevitable thing is to identify the target audience. It's more like recommending a movie. If your friend likes horror movies and you recommend them some funny movies, he/she won't like it.

Results of this information gathering and analysis will include a proper work plan, pricing, assigned team members, third party software requirements, supporting functional documents, and approval on all of them. The estimated time could be 4-6 days based on the projects and cup of teas.

2. Planning & Wireframe

Benjamin Franklin, one of the Founding Fathers of the United States said.

“If you fail to plan, you are planning to fail!”

So, the Second task that needs to be accomplished is to plan and create a wireframe upon the agreed concept and analysis. Crafting detailed, research-based planning is the key to success when it comes to your website. Planning should be as much detailed to cover every section of the website along with the timeline. A wireframe contains every inner structure of every page of the website without logos, images, and writeups.

There could be single or multiple wireframes based on the website. Once completed, the clients will get to know the blueprint of the project. For this stage, the estimated time could be 4-6 days.

3. UX/UI Design

As soon as the wireframes get finalized, the next step is to design the user interface (UI) and user experience (UX).

More than 30% of websites fail due to design by stakeholders for stakeholders through an “opinion-driven process”.

This should not happen. Rather, you can rely on the developing company to design the UI & UX for your website.

User interface design is not only about arranging the buttons and menus; it is about the interaction between the user and the application or device, and in many cases, it is the interaction between multiple users through that device. This means that user interface design is not about how a product looks, but rather about how it works.

The professional companies create a UX strategy: User experience (UX) strategy is the plan for designing the user experience of using your digital products.

A good UX Strategy gradually includes some deep research, planning, outlining design, testing and diverse versions.

Good UI/UX tools are needed to build a good user experience and user interface. One of the most beneficial is Adobe XD, a rare design platform that can combine different systems without anything lacking and allows vector-based tools for creating models and mockups with an interface along with real-time collaboration.

After this is all done till now, a successful prototype gets established for the project. The estimated days could be 7-10 days.

4. Development

After the successful completion of building the prototype, the next step is to turn this prototype into the product. At first, the front development is being done, then comes the backend development.

Now, thousands of lines of code will be executed for the website.

The frontend is the part where the customers will interact with the website. This includes HTML, CSS, and Javascript Programming. In this stage, responsiveness should be ensured. In simple, a responsive design means the product or the website is fit for all the screens; mobile, tablet, iPad, Laptop, and monitors.

Next is the backend development process. It could vary based on the projects. To connect the server, database, and the application work simultaneously with each other backend development is needed for dynamic websites.

At this stage, CMS(Content Management System) and third-party tools are integrated to ensure the product or website meets all the technical requirements with the most effective and efficient solutions.

After completing the development, your product or website is almost ready. The estimate for this stage could be 10 to 20 days based on the project.

5. Fine tuning & Polish

The developers and designers sit in a feedback session to check the performance and the speeds of the website.

The designers look out any elements missing or not, and the developers are looking for errors on the website. After those sessions, developers and designers work on missing assets and other modifications to the finished website. The estimated days could be 3-4 days.

6. Maintenance & Security

The website is now on the web. However, the work is not finished yet.

Like everything else, the website also needs maintenance.

6.1 Update

Due to the fast changes in technology, the versions of servers, codes and software get updated frequently. To keep pace with the ongoing changes, the website needs to be maintained and updated.

6.2 Security Check

The website needs to have security checkup regularly. More famous you are on the internet, the more the hackers are targeting you. To keep the hackers away from your site, regular checkup should be done for any malicious software or code.

6.3 Backup

Database and codebase backup is also a part of maintenance. The reason is if any code or data got deleted, it is possible to retrieve them from the backups. Another case is if the hacker got you, you can certainly retrieve from the backup. So ensuring backup on a regular basis can help you most from any kind of vulnerability

 

Why Us?

A well designed and responsive website will build faith in your customer’s heart and will make your business look more professional. To maintain this process, we conduct comprehensive research on each project to fully understand the needs of our clients, plan the workflow, combine advanced tools with prominent UI/UX design and apply the latest and trending technologies to develop.

Working coherently with our clients, by creating scalable, dynamic, effective, and high-quality websites along with entirely customized outlook, we help our clients to grow their online presence.

Few Example:

Shanta Holdings Limited, a renowned name in commerce and prestigious leading company in Bangladesh. They wanted to create a robust, well informative & secure website. We sited, planned, designed and developed. In a nutshell, maintaining the process described above we help them to build a well responsive, dynamic, SEO optimized website. As a result, we also built the websites of their concerns.

Rangs Properties Limited, wanted to get out of poor web presence and build a luxurious website. Couple of meetings, a well-detailed plan, a user interface based on individual experience and incorporating technological friendly coding by Dcastalia helped them to reach their goal.

Elite Paint, a pioneer painting company in Bangladesh, wanted to enhance online customer experience and uplift the brand value. We have done a few workshops, made a well-defined plan, created a unique smooth user experience, and developed a secure website.

What Next?

Remember

Bill Gates was not kidding when he said.

“If your business is not on the internet, then your business will be out of business.”


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