In this day and age, a website is very crucial for any business. Not having a proper website for your business can make you lose out on a lot more opportunities for your business growth. The web can help you reach far more people than any other form of advertising can. Your website will be the centre of attention for your company’s online presence. Your website literally acts as your virtual business card, and how you are able to grasp the attention of your customer the first time will determine who will be your loyal client and who will be a non-buyer. Bangladesh is also witnessing a recent surge in the demand for websites because people now know the true benefits of having an effective website.
However, just having a website is not enough. The website needs to be of an adequate standard so that it meets all the requirements and also is engaging to your visitors. Stats suggest that 94% of first impressions relate to your site’s web design. It is the website design and viability is that is going to play a huge role in attracting more customers for your website. In fact, it is seen that 74% of users are more likely to return to mobile-friendly websites simply because of the fact that it is more convenient to use. This is why, in order to ensure that your visitors are happy and content with your website, there are some essential web development practices that everyone must follow. Not only are these best practices crucial to a successful website, but they’re also vital for increasing traffic, sales, and revenue year over year.
Importance of Website Design and Development
Every company has a specific goal or target that they aim to achieve with the help of their website. The only way to reach your goal is to develop a website that is satisfying to both your audience and search engines. Search engines like Google select pages from all 1.9 billion websites in the world to display on their results pages. Design and development play a huge part in how your website pages rank in search engine results pages, and if you’re looking to reach one of your goals of ultimate success, at first you need to understand the fundamental differences between website design and website development. At the same time, your website should rank highly. It is not that easy to get traffic to your website if it does not rank highly in search results, and in order to do that, it is of utmost importance that you follow some very essential web design and development processes to develop a functional and visually attractive website.
Web Development Guidelines to Follow
Make sure that all the pages of the website are responsive
When your website is responsive, it helps the user to navigate through your site on any device, and the site should respond to the commands in the same way. Anyone who is using a tablet or smartphone may not be able to get the entire image if the page is not responsive. The images may not be able to load properly or there might be other issues. Statistics suggest that 8 out of 10 users would stop interacting with a website that didn’t display well on their mobile.
Just like our home security, our web security is just as important. It is extremely important to keep your website safe and secure as it is literally the virtual landing home of your company. This implies even more if the website that you have shares sensitive client data like such as private data of clients, their addresses, or their credit card information. When your clients will see that you have all the security measures in place, they will get more confidence to purchase from your site. This is why site security is a very beneficial feature to have.
Having all the inquisitive website analytics
In order to analyze which parts of your website need work and which parts drive the most results, it is very important to analyze important metrics. All you have to do is simply include a predetermined code in the HTML of the page and it will automatically enable analytics on the page. Then all you have to do is make sure that all your important metric data comes in. After that, you can regularly log in to your analytics platform, such as Google Analytics, where you can set specific conversion goals and also keep tabs on the traffic, bounce rate, and much more.
Ensuring that your data loads fast
One of the most important website guidelines is to ensure that your website loads quickly. Speed optimization is of utmost importance. There are a lot of site elements that might make the load time slower. However, there are a few things you should be careful about during the development phase:
- Large image files: Large images might be one of the biggest and most common reasons as to why your website might be slower than usual. It is important to compress the superlative high-quality images before uploading them, otherwise they can cause the site to run super slow. It is preferable to use a compression tool before uploading the images so that they do not congest up the site.
- Using a lot of plugins: Using plugins will make your site very attractive and useful even though they come with a cost. When you use too many plugins, they can take a lot of time to load. Plugins should only be used when it is absolutely necessary. Also, the developers should regularly check for plugins that are not in use anymore and remove them when needed.
- Checking the website host: The server where your website runs is your hosting account. You might have to experience an increased load time if your website is running on a shared server. It particularly depends on the number of websites that are being operated by that particular server.
Having a simple and easy navigation system
How a user connects to the web pages of your website and how easily accessible everything depends on your website’s navigation. If the users feel that the particular pages that they are looking for are not in the right format, they will automatically shift to another website. The user should very easily be able to shift from one page to another without any hassle. The website should be able to create paths to guide the user to the information that they are exactly looking for.
Web Design Guidelines to Follow
Using color and contrast as a trump card
When you add contrast to your web pages, it helps you to distinguish your website from others. Make sure you are using a lot of color palettes and great contrasts on your website in specific parts if you really want to turn your visitors into loyal clients.
Having definite landing pages for SEO and paid ads
Website design best practices vary depending on how you’re using a specific page. You need to have specific product-driven content if you want to have a higher rank. Playing with words will help Google to understand more clearly what you are trying to portray and how your users will be able to benefit from your website. That will allow you to increase website designs for conversions however you plan on generating traffic for your website. This is why SEO service is very essential for your business success.
Having compatible branding throughout the website
Marketers still now have a lot of confusion regarding how branding works. People are yet to realize how proper website branding can influence conversions. Prior to starting a web design project, it is very important to decide on what you are trying to portray. It should thoroughly be based on your brand values, your true belief, and your specific target audience. Your exclusive logo and title should highlight the true essence of your website.
Adding a lot of breadcrumbs
Breadcrumbs are a unique way to guide your users. They are kind of a secondary navigation system in a website and they work well as attractive visual aids, indicating very effortlessly where the user stands on the website’s hierarchy. Thus, breadcrumbs are a very effective way and a good source of situational information for users as it helps them to find answers on where they should go next.
Using familiarity as a big advantage
Visitors usually expect certain aspects when visiting a website. For example, while shopping on an e-commerce website, they would usually look for the “Add to Cart” or “Buy Now” option. The consumer will automatically know what to do when he/she sees that button. This is why a little familiarity for the user makes them more comfortable using the website.
When you maintain some basic protocols and rules while developing and designing your website, this will eventually benefit you in the long run and it will also increase your user management. Contrary to popular belief, there is a big difference between web development and web design. It is important to be able to manage the potential users from your end otherwise it will lead you to a loss in your business. Therefore, before starting website development, it is vital to have a good layout, proper navigation, alluring designs, captivating menus, and information on your website. It becomes easy to boost conversions gradually when you take into account actual user behavior to validate your decisions on what looks more attractive. This is what will ensure happy website users for your business. Dcastalia is a web development company in Bangladesh that can ensure all these requirements are met and that your clients are fully satisfied with your website.